Sports

How the pandemic impacted and why they were the teams that billed the least in 2020-2021

According to the report ‘The finances of the five major European football leagues in 2020-2021’, carried out by the economists Josep Maria Sanfeliu Ribot and Martí Garcia Pons, the azulgrana club had a decrease in turnover of 18.6% compared to the previous year (from 715.1 million euros to 582.1) and the white, 10.4% (from 714.9 million to 640.7 ). In that second place, Real Madrid was tied with Milan, which suffered the same percentage of decrease, as revealed in the presentation of the report that was held this Friday at the College of Economists of Catalonia.

The team with the most income in the 2020-2021 academic year was Manchester City, with 644.9 million and a growth of 17.4% compared to the previous one. Real Madrid was the second with the most income, with 640.7 million; Bayern Munich, the third with 611.4 (a drop of 3.6%); and Barcelona, ​​fourth with 582.1. Atlético de Madrid occupied the thirteenth position with 332.8 million and a growth of 0.3%.

By focusing on the income of the five major European football leagues, the report explains that the global turnover reached 15,600 million euros in income for the 2020-2021 academic year, compared to the 15,100 million that it reached in 2019. -2020, according to the consulting firm Deloitte.

The Premier League was the one that achieved the most by far, with 5,492 million euros. And Deloitte expects it to reach 7,110 million in the 2022-2023 academic year. The League was third with 2,948 million in the 2020-2021 season, behind the Bundesliga, with 3,005. But the forecast is that LaLiga will have 3,700 million euros next year for the 3,600 of the German competition.

Below, in the 2020-2021 academic year Series A remained, with 2,527 million revenues, and Ligue 1, with 1,614.

This report on European football began to be produced annually a decade ago thanks to the impetus of the Spanish economist José María Gay de Liébana, who passed away in July 2021. “In 10 years the world of professional sports has changed a lot. In fact, there are those who say that now it is more business than sport”explained Josep Maria Sanfeliu Ribot, the main author of this year’s report and professor at the Distance University of Madrid.

“Beyond the pandemic, what has changed since then is that the interest groups around the competitions are qualitatively much more interested than before and make up a complex ecosystem,” he added.

For his part, the economist Martí Garcia Pons, associate professor in the business department of the University of Barcelona, ​​said that “the income of the clubs and their number of followers on social networks are not related.” And he gave an example: “Manchester City is the European club that earns the most and is the eighth with the most followers on social networks. Brands don’t monetize their following.”

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