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Coffee is one of the most popular drinks in the world and has a special place in the habits of Guatemalans, who consume it at any time of the day, ideal for a good chat between friends or family. For this reason, Barista® Coffeea Guatemalan company with more than 18 years of experience and a track record in coffee growing, has prepared a delicious product that you will surely love.
Barista® Instant Coffee, the tradition of a cup of good coffee
With the vision of offering coffee premium in a unique and restorative environment in its more than 50 coffee house in the country, Café Barista® has decided to innovate in Guatemalan homes with the new Barista® Instant Coffee, a product of excellent quality and affordable price. Thanks to a high extraction production process, it preserves the aroma and flavor qualities of freshly roasted and ground coffee. What a chili!
Manuel Berganza, Market Director of Bia Brands CAM and Caribe, explained: “We want to pay homage to the tradition of having a good cup of coffee for all Guatemalans, we want to bring that quality experience and support that we have in our coffee houses, to homes throughout Guatemala, being an accessible and high-quality product” .
closer to you
The new Barista® Instant Coffee reaches different parts of the country with a product that can satisfy their needs without going very far. Through its distribution system cbcthey will be able to reach remote points of the territory.
Juan Carlos Arrivillaga, General Manager of Mass Consumption of Café Barista®, commented: «Lovers of good coffee will be able to find it in neighborhood stores, grocery stores and supermarkets throughout the republic at a very affordable price. We have presentations of 8, 50 and 225 grams so that the consumer can choose according to the consumption occasion and their budget. Q2.00 open the door to this great experience with the 8-gram envelope that yields 6 to 8 cups of good coffee».
Café Barista® is a brand of Bia Brands Company (Food Unit of Mariposa, SA), who dreams of being the fastest growing food company in America, bringing Latino pride and heritage to millions of consumers around the world.
Berganza finished: «The image of the new Café Barista® Instant glorifies the essence of this brand, showing matte, varnish and shiny effects that give credit to the elegance and quality that represent Café Barista®. The black background of the packaging seeks to be quickly identified by the consumer and allows a graphic illusion to stand out that was made especially for Café Barista® by a Guatemalan artist.”
Go to your nearest supermarket or neighborhood store! Don’t miss out on the unique flavor of Barista® Instant Coffee, discover more.
