Roobik was born to reinvent the traditional way in which you can create, communicate and generate experiences for advertisers and customers with advertising. This 2022, the growth path began, under the direction of Mario Ruiz, CEO / Creative Director; and Charlie Helias, Project Manager, who, together with the work team, begin to make known the talent and the different, original and disruptive way of developing work in an advertising agency.
Roobik’s commitment is to help solve cubes that for many brands and advertisers can become a difficult puzzle to solve. Therefore, the agency’s philosophy focuses on three methods to solve the cube: brands, marketing and media, which are personalized according to the needs of each client.
Despite the arrival of confinement and the pandemic, this period of resilience allowed Roobik to reinvent his way of working and thus create integrated advertising agency services: creativity, graphic design, strategy, mass and digital media, which, marketing services would be added.
“Our challenge in all these years has been to transform branding into brand experiences. If the brand only bets on the brain and not on the heart, it does not generate love, there is no loyalty and interest is lost. Just as we always have a crush or platonic love with that brand; we also have brands that drive us crazy and make us do inexplicable things, we not only adore them, but also recommend and defend them. That is our born philosophy”, said Mario Ruiz, CEO / Creative Director.
To date, more than 130 logos and corporate image have been created under the umbrella of Roobik, allowing these brands to strengthen themselves and find a unique and original identity within the market.
Among the marketing services, Roobik specializes in consumer, competition and market research, leading to the design of the marketing communication strategy, based on a model they call: Solving the cube.
The agency understands that, to achieve the greatest effectiveness and efficiency with brands and marketing, the role of the media is extremely important and becomes the link in the chain that gives the final touch to the efforts between the agency and its customers.
“We have seen how advertising in the media has evolved. Thinking of traditional communication, as it was 2 decades ago, is quite obsolete. For us, creating and designing an implementation in both mass and digital media allows us to generate greater efficiency in terms of reach, frequency and other metrics, where it can finally be perceived as successful, it is when we know that our client has achieved favorable results with a campaign,” Ruiz said.
For more information about Roobik and its agency services, visit and get to know www.roobikagency.com or contact us at 5323-0088. Follow us on our social networks on Facebook, Instagram and LinkedIn; you find us as roobikagency.
